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How culture shapes UX: Western vs. Asian product design

Why Asian UX feels so different — and what we can learn from each other.

Kristina Volchek
UX Collective
5 min read4 days ago

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Western vs. Asian Product Design — illustration by kristi.digital
Illustrations by Kristina Volchek

After five years in Poland, I decided to fully embrace the digital nomad lifestyle. My partner and I sold, donated, or threw away most of our belongings and packed our lives into just two suitcases. We kicked things off with two months in Bangkok, Thailand (where I’m writing this from), and next up: Fukuoka, Japan, just in time for the Sakura season.

As I settle into life in Asia, I’ve been noticing cultural differences everywhere — not just in daily life, but in design. And in January, something particularly interesting happened: thousands of Western “TikTok refugees” found themselves on the Chinese app RedNote (小红书).

This unexpected migration got me thinking — how do Western and Asian design cultures differ? And where can we find common ground?

Western vs. Asian Product Design: RedNote vs Instagram vs TikTok screens

What the TikTok ban taught us about design & adaptability

Last month, the temporary TikTok ban in the US sent thousands of users scrambling for alternatives. Some landed on Instagram…

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Written by Kristina Volchek

Senior Product Designer (Growth), Solopreneur, Creator & Design Mentor @Kristi.Digital

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