That sounds more like personalization rather than localization. With globalization reshaping cultural landscapes and migration blurring traditional boundaries, location alone isn’t always enough for effective localization.

Take London, for example — it’s no longer defined by a single culture but a melting pot of global influences. In cases like this, personalization — adapting to users based on their behavior rather than just their location — might be more effective.

What do you think? Do you see localization evolving into a more behavior-driven approach rather than being purely geographical?